About the Exercise Brothers
- Founders of Advanced Human Performance -
About The Founders
- Bios below -
Advanced Human Performance (AHP) was founded in 2006 by Dr. Joel and Joshua Seedman, known as The Exercise Brothers (www.ExerciseBrothers.com). AHP is the go-to global hub for all related athletic performance, fitness, healthcare, and wellness transformation. For almost 15 years, AHP has been helping clients across the globe break through their genetic barriers as well as overcome their training, fitness, health, and nutritional obstacles. They accomplish this by providing the most advanced, scientifically proven methods in the industry. From professional athletes to special needs populations, Advanced Human Performance’s scientifically backed and proprietary protocols have been heralded across the sports, fitness, and healthcare industries as the go-to organization for holistic health and performance transformation.
AHP also offers a wide variety of personalized services that address muscle physiology, neurophysiology, biomechanics, muscle function, athletic performance, pain and inflammation treatment, lifestyle and weight management, hormonal and metabolic regulation, strength coaching, personal training, prehabilitative neuromuscular therapy, and nutritional supplementation. AHP can help anyone overcome their health, performance, and fitness obstacles through highly personalized and scientifically backed protocols.
AHP and The Seedman Brothers are credited with over 1,000+ publications, two books, a #1 industry voted blog, and their world-famous eccentric isometric protocols. As best friends, the Seedman brothers not only devote their time to growing AHP but also spend much time together seeking God and praying for His wisdom as they work to help others. They’ve known since a young age that only with the favor of the Almighty can any venture ever truly be successful and beneficial to those they work with. As nothing is more important than one’s health, the Exercise Brothers take a servant leadership approach to ensuring everyone they work with, no matter their background, stature, or genetic limitations, receive the same level of care and attention to ensure transformative results. Read more about each Exercise Brother below, including a detailed biography, education, publication, and certification breakdown.
The Exercise Brothers Bios
Joel Seedman Bio
DR. JOEL SEEDMAN, PhD
Dr. Joel Seedman has established himself as one of the foremost names in the performance, fitness, and health industries. With well over 15 years of personal and team training, strength coaching, and nutritional counseling experience, Dr. Joel Seedman works with a wide variety of clientele--from amateur to professional athletes, from adolescent to elderly individuals, and from special needs to general populations.
Dr. Seedman takes a holistic approach to training, incorporating the best of neuromuscular physiology, motor learning, biomechanics, exercise physiology, sports nutrition and supplementation, sport psychology, bioenergetics, arthrokinematics, and functional anatomy to aid his clients. In order to maximize performance and health, Dr. Seedman focuses on improve his clients' muscle function and movement mechanics. By doing this, all characteristics of performance, fitness, and health improve-no matter the athlete or training goal.
In addition to working with clients, Dr. Seedman also continues to research, identify, and write about the best and most effective training techniques for optimizing performance, fitness, and health. His writings are featured in national publications and are recognized as among the very best in the industry. He writes and speaks on a wide variety of topics related to exercise science including: athletic performance, bodybuilding, powerlifting, movement patterns, inflammation, muscle function, strength and conditioning, foot/ankle training, rapid eccentric isometrics, eccentric isometrics, and sports nutrition.
He has a globally recognized blog (voted #1 in the fitness industry), has been voted the #1 global trainer, and has an internationally acclaimed book, Movement Redefined that uncovers his groundbreaking work on movement, eccentric isometrics, and performance transformations.
EDUCATION AND CERTIFICATIONS
Education
Ph.D., Kinesiology. University of Georgia
M.S., Kinesiology, Exercise Science, Indiana University
B.S., Exercise Science, Indiana University
Certifications
Sport/Athletic Performance Enhancement Certifications:
National Strength & Conditioning Association (NSCA) – Certified Strength & Conditioning Specialist (CSCS)
US Olympic Weightlifting Association (USAW) – Cert. Olympic Weightlifting Coach (USAWI)
National Federation of Professional Trainers (NFPT) – Weight Training Specialist
Functional Movement Screening Specialist (FMS)
Personal Training Certifications:
American College of Sports Medicine (ACSM) – Health Fitness Instructor (HFI)
National Academy of Sports Medicine (NASM) – Certified Personal Trainer (CPT)
American Council on Exercise (ACE) – Certified Personal Trainer (CPT)
Nutrition Certifications:
International Fitness Specialists Association (IFPA) – Advanced Sports Nutrition Specialist
National Federation of Professional Trainers (NFPT) – Sports Nutrition Specialist
International Sports Sciences Association (ISSA) – Specialist in Performance Nutrition (SPN)
National Exercise and Sports Trainers Association (NESTA) – Fitness Nutrition Coach
Specialty Certifications
International Fitness Specialists Association (IFPA) – Advanced Weight Management Specialist
Aerobics and Fitness Association of America (AFAA) – Kickboxing Instructor Certification
National Federation of Professional Trainers (NFPT) – Endurance Training Specialist
Highest Distinction Certifications:
National Federation of Professional Trainers (NFPT) – Master Trainer
International Fitness Specialists Association (IFPA) – Master Personal Fitness Trainer (MPFT- Advanced Specialist)
Safety and Emergency Certifications
American Red Cross – Cardiopulmonary Resuscitation Certified (CPR)
American Red Cross – Automated External Defibrillator Certified (AED)
American Red Cross – First Aid Certified
Joshua Seedman Bio
Joshua Seedman
As the cofounder of Advanced Human Performance, Joshua Seedman has been just as intricately involved in AHP as his younger brother Dr. Joel Seedman. Since the creation of Advanced Human Performance in 2006, Joshua Seedman has been the business and legal force behind growing and transforming the business from a regional to a global organization. In fact, unbeknownst to many in the field, the Seedman brothers (AKA Exercise Brothers) completed their Masters degree in tandem at Indiana University both receiving their Masters in Exercise Science. While his younger brother Joel went on to pursue this PhD in Kinesiology, Joshua decided to acquire both his Doctor of Law and MBA degrees from Northwestern University School of Law and Kellogg School of Management. Since the completion of these uniquely different higher education experiences, the Seedman brothers have leveraged their unique backgrounds to build AHP into its current global status.
Joshua Seedman spends roughly half of his work hours collaborating with Joel to grow the business, ensuring operational excellence in every facet of the business. He spends the other half of his working time as the chairman of Performance Neuroeconomics Ideation (PNI), a management consulting firm that specializes in global transformations and turnarounds. He has ~20 years of global leadership and general management experience with expertise in leading growth transformations and turnarounds to Fortune 500, private equity, and non-profit organizations. His experience includes executive roles within F500 companies, top-tier consulting experience (McKinsey & Company), over 10 years of significant global P&L ownership, and corporate M&A lawyer (Davis Polk & Wardwell). In addition, he has held countless interim executive roles at global enterprises, where he has led full-scale growth turnarounds, including holding CEO, COO, and Chief Transformation Officer roles. In addition to his hundreds of co-authored publications with his brother Dr. Joel Seedman, Joshua has also published a globally acclaimed book on leadership (Leadership Redefined), written over 100 transformation white papers, and is credited with creating over 50+ transformation trademarks.
Back in the day, Joshua was a concert pianist, having released 7 globally distributed CDs and performing on weekly international television. To this day, Joshua enjoys playing and composing classical crossover piano music. You can find and listen to his work on iTunes, Apple Music, and Spotify to name a few.
Joshua skipped high school and entered college as a young teenager, graduating as the youngest valedictorian in school history. He received his MBA from Kellogg School of Management and his Doctor of Law (cum laude) from Northwestern University School of Law.
He is often referred to as the Renaissance Man but above all, he enjoys helping others unlock their potential, whether that be individuals exceed their health goals or organization surpass their growth efforts. Together, Joel and Joshua Seedman (The Exercise Brothers) are here to help you in your performance, fitness, and health transformation efforts.
EDUCATION AND CERTIFICATIONS
Education
Doctor of Law (cum laude), Northwestern University School of Law
MBA, Kellogg School of Management | Northwestern University
M.S., Kinesiology, Exercise Science, Indiana University
M.A., Piano Performance, Indiana University
Certifications
Sport/Athletic Performance Enhancement Certifications:
National Strength & Conditioning Association (NSCA) – Certified Strength & Conditioning Specialist (CSCS)
US Olympic Weightlifting Association (USAW) – Cert. Olympic Weightlifting Coach (USAWI)
National Federation of Professional Trainers (NFPT) – Weight Training Specialist
Personal Training Certifications:
American College of Sports Medicine (ACSM) – Health Fitness Instructor (HFI)
National Academy of Sports Medicine (NASM) – Certified Personal Trainer (CPT)
American Council on Exercise (ACE) – Certified Personal Trainer (CPT)
Nutrition Certifications:
International Fitness Specialists Association (IFPA) – Advanced Sports Nutrition Specialist
National Federation of Professional Trainers (NFPT) – Sports Nutrition Specialist
International Sports Sciences Association (ISSA) – Specialist in Performance Nutrition (SPN)
National Exercise and Sports Trainers Association (NESTA) – Fitness Nutrition Coach
Specialty Certifications
International Fitness Specialists Association (IFPA) – Advanced Weight Management Specialist
Aerobics and Fitness Association of America (AFAA) – Kickboxing Instructor Certification
National Federation of Professional Trainers (NFPT) – Endurance Training Specialist
Highest Distinction Certifications:
National Federation of Professional Trainers (NFPT) – Master Trainer
International Fitness Specialists Association (IFPA) – Master Personal Fitness Trainer (MPFT- Advanced Specialist)
Safety and Emergency Certifications
American Red Cross – Cardiopulmonary Resuscitation Certified (CPR)
American Red Cross – Automated External Defibrillator Certified (AED)
American Red Cross – First Aid Certified
